In The Know Magazine
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In The Know is a family-owned and run publication, part of Key 3 Media Limited. We’re Andy and Emma Rao and we’ve been in media – for our sins – for over 30 years. We love our local area, its people and businesses, and In The Know will be putting all three together. We also run thebestof Shrewsbury, which uses our website thebestofshrewsbury.co.uk and a range of other tools to promote recommended independent companies.

There are a number of great magazines suited for an ‘older’ audience and often stretch across Mid Wales and the West Midlands. We’re starting In The Know to focus mainly on 18-44 year olds in the Shrewsbury area. Especially readers who are after content that is refreshing, real and relevant.

Away from the businesses, we have some super important things in our life - five of them, to be exact. Our two daughters, two dogs and Noodles the cat.


Andy Rao, Publisher & Emma Rao, Director

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